San Francisco History on Display at Swiss Louis on Pier 39

Main Dining Room • Overlooking marina area, Forbes Island and Golden Gate Bridge

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Swiss Louis, a long time San Francisco tradition established in North Beach in 1936, chose to showcase its City local roots by installing a collection of San Francisco historical images for their flagship restaurant on Pier 39.  These dramatic vintage views of our City form a key design element of their restaurant's experience, second only to their spectacular floor to ceiling views of the wharf and Golden Gate Bridge. 

Tour Swiss Louis San Francisco History Collection

The collection was curated and produced by Bennett Hall,  of Business Image Group, drawn from their San Francisco Images archive of local photographs of the Bay Area.  Feature mural-size pieces are printed on canvas, hand-tinted by Hall. Each piece was locally framed by Eco Framing using sustainable U.S. forested and milled frame moulding made from solid walnut.

Banquet Seating

1) Worker on Cables during construction of the Golden Gate Bridge

2) Transamerica Pyramid under construction, 1972

It started more than a half century ago in 1936 when a Swiss Italian immigrant named Louis opened the original Swiss Louis Restaurant in North Beach in San Francisco on Broadway Street.

Over the years, as the popularity of the restaurant grew, so did the need for larger facilities. In 1978, after 42 years on Broadway in North Beach, this popular dining establishment moved to Pier 39 near Fisherman’s Wharf. Today, as in the past, Swiss Louis Restaurant continues to provide diners a cozy and casually elegant dining atmosphere.

The current owner, also from Italy, came to Swiss Louis almost 40 years ago and continues the tradition of serving the finest Italian dishes and the freshest seafood.

Main Lounge and Bar Area, Swiss Louis on Pier 39
2nd floor - North side facing Golden Gate
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Tour Swiss Louis San Francisco History Collection

Main Website with slide show

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Articles and stories in this post are © Bennett Hall / San Francisco Images / Business Image Group

PURCHASE: You can acquire copies of these images framed and unframed through our World Wide Archive Web Galleries. A portion of all sales will be donated to the History Room to assist them with their work preserving local history and to maintain their collections.